When you buy a box of Lucky Charms, you are buying about 25% mini marshmallows in a box that contains 75% cereal. Never mind the fact that 50% of the bag is air, that’s another story. Anybody who buys Lucky Charms it’s for those sugary mini marshmallows (marbits) that come in various shapes. If you are a person who likes only the marshmallows then you are indeed lucky because there is a company that sells only the magical mini marshmallows.
CerealMarshmallows.com sells individual 7 oz. bags of Lucky Charms mini marshmallows to feed your yen for more marshmallows.
An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets. Thus the charms of Lucky Charms were born. The mascot, Lucky the Leprechaun (also known as Sir Charms, and originally called L.C. Leprechaun), was created in 1963, a cartoon character whose voice was supplied by Arthur Anderson until 1992. The oat cereal originally was not sugar coated. After initial sales failed to meet expectations, the oats became sugar coated, and the cereal’s success grew. Following the product launch, the General Mills marketing department found that sales performed dramatically better if the composition of the marbits changed periodically.-source