The most recent attempt to kill Facebook was launched last week with Google’s brand-new online social network called, Google +. Currently, it’s a closed environment that can only be accessed if you’re invited, and by the looks of the online chatter, Google is allowing people with significant Social Media experience in first to see how it stands up, performs and gets chatted about prior to opening the flood gates for all to use. There is widespread skepticism about Google’s ability to be successful in the online social networking space. In the past, they’ve made strong attempts with Orkut, Wave and Buzz but the overall results paled in comparison to the success of Twitter or Facebook. With Google +, users can create “circles” that allow them to segment their connections (i.e. friends, family, co-workers, etc. .), they can follow or create an area of shared interest called a “spark” (let’s say you’re into Thai cuisine or mixed martial arts or eating Thai cuisine while watching mixed martial arts), you can share your images or even create a live gettogether known as a “hangout,” and the integration between the Web and mobile experience looks seamless (with the one exception being that the iPhone app is not available yet).

