At barbiegirls.com girls can create their own, personalized online space–everything from designing a "room" to creating a character–where they can then play games, chat with gal pals, watch videos, and even shop with earned virtual money. Word filters, moderation tools, and other safety features ensure that the virtual world stays friendly and fun to all visitors, but the added security and benefits of this Barbie Girl device are ingenious.

The Barbie Girl device is basically an MP3 player with attitude. First, it offers a range of customizable fashions and accessories, delivering the next generation of fashion doll play. Second, it is a music device with 1GB of on-board memory. Third, the Barbie Girl device acts as a "key" for girls who have a room on barbiegirls.com. Girls who have this device and who have physically connected them into one another’s computer docking stations can become "best friends" and chat in "secret." It’s a more personal touch to the site experience and an extra layer of safety for parents. The device also allows its user to unlock additional pets, games, hangouts, fashions, and more online.