The Cola Wars still rage for over 111 years and still trying to take your mouth hostage. Try as they may, Pepsi was from the start was a Coke knock-off and give them credit Pepsi have come to being their own entity. Recipes have changed and spawned different brands for the ultimate supremacy to be the Cola King of the world. There is one front that Pepsi has never won and can’t win. The image of Coke has not changed since 1885. They remain true to their first logo and have not changed, Pepsi on the other hand has metamorphosed so many times looking for an identity. Lines are drawn by sensitive taste buds but the face of Coke has not changed for 114 years. Not too many companies are able to keep a consistent corporate image for that long and remain on top of the game.