Scope of the day for those dog days of this summer. The dog days of summer will soon descend upon us thanks to author extraordinaire Jeff Kinney. His publisher have launched a series of promotions coast-to-coast in their Ice Cream Truck to 40 libraries in 30 days to promote the 4th Diary of a Wimpy Kid book, Dog Days. Unfortunately the writer/artist will not be at the helm for the promotion to receive your gratis ice-cream. It’s a great way too introduce the character and promote literacy at the same time. This is a coup d’état when it comes to originality for him and his publishers, Jeff Kinney began his book as a meager online series that blossomed into the phenomena that it is today.This promotion tour for his new book will attract a lot of attention and deservingly well earned.