If you love Freakonomics, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz is in the same vein. The study of human nature through data search online reveals fascinating information about us all. This one hot book for summer reading. You would surprised what people search on Google. It seems they confide more on Google than in their own families or friends.
Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?
“Google is a digital truth serum,” Seth Stephens-Davidowitz, author of Everybody Lies, told me in a recent interview. “People tell Google things that they don’t tell to possibly anybody else, things they might not tell to family members, friends, anonymous surveys, or doctors.”
“People tell Google things that they don’t tell to possibly anybody else, things they might not tell to family members, friends, anonymous surveys, doctors. People feel very comfortable confessing things to Google. In general, Google tells us that people are different than they present themselves. One way they’re different, I have to say, is that they’re nastier and meaner than they often present themselves.
I’ve done a lot of research on racism, for example, and I was shocked by how frequently people make racist searches, particularly for jokes mocking African Americans. This concealed ugliness can predict a lot of behaviors, particularly in the political realm.”