Golden Legacy: How Golden Books Won Children’s Hearts

By tone | Published: October 24, 2007

Golden Legacy: How Golden Books Won Children\'s Hearts, Changed Publishing Forever, and Became An American Icon Along the Way (Deluxe Golden Book)
Can you believe it, it’s been 65 years since the first book from Golden Books was published. They changed the face of children’s books publishing for quite some time. From bookstores to supermarket stands there these little books stood for many years and if you had a few bucks to spare you could arise the twinkle in your kid’s eye. Those little books still warm the my youth and I can rekindle earlier thoughts of innocence. Alas, Golden Books was sold to Random House and swallowed to the big corporate machine, now they are basically relying on the classic reprints. Mind you which is not too bad considering they might print new inferior stories. So let’s celebrate 65 years of a great tradition of kid books.
THE YEAR 2007 marks the 65th anniversary of a bold experiment: the launch of the Little Golden Books during the dark days of World War II. At a time when the literacy rate was not nearly as high as it is now – and privation was felt by nearly all – quality books for children would now be available at a price nearly everyone could afford (25 cents), and sold where ordinary people shopped. Golden Legacy is a lively history of a company, a line of books, the groundbreaking writers and artists who created them, the clever mavericks who marketed and sold them, and the cultural landscape that surrounded them.
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