What started off as a joke has turned Johnny Earle into a household name among the cool for his indie clothing brand created in 2001. He has taken the mundane in pop culture and revamped it into something totally new and cooler. He has expanded beyond clothing and incorporated his unique take on current and classic products we are accustomed to. The mostly t-shirt business is void of any cupcakes in the premises, some customers are surprised to learn that bakery themed store does not have any baked goodies and become angry in finding out. The Boston savvy visionary is reaching out the Massachusetts borders with his brand of clothing revolution. There some wonderful stuff be be found in his online store. The Johnny Cupcakes insignia of crossbones and a cupcake instead of a skull will be a hit for those fashionably lost.