Got milk? Gene Simmons has plenty of it, he will milk any merchandising deal to get the KISS name out there. The band must hold a record for being the most merchandised band in history. Mr. Potato Head has joined the ranks of the KISS army as Hasbro dolled up their spud star in classic KISS fashion. Clearly for the true fans, how many toddlers will know who KISS is? The executives of these companies must be all KISS fans to sign Gene Simmons whopping deals for the most outlandish products. It keeps the band on the spotlight for new KISS recruits.
The Kiss Merchandising Machine: Kollectibles from M&M’s to Mr. Potato Heads
“Kiss has licensed its name to more than 2,000 product categories, from lunch boxes and comic books to credit cards and condoms to become nearly a one-billion-dollar brand.”- Sandra O’Loughlin in an article for BrandWeek