New Strawberry Shortcake

Strawberry Shortcake is getting a face-lift. American Greetings Properties the owners of Strawberry Shortcake worked over a year to update the popular 80’s icon for young girls. Hasbro unveiled a whole new line of toys based on the slick new ?fruit-forward? makeover, a phrase coined by the rights holder. When characters become stagnant, there is little choice but to reboot the franchise. Characters like Mickey Mouse are due for a new makeover according to Disney. Looney Tunes have in many reincarnations redesigned their characters to lackluster success. Look for Care Bears American Greetings Properties another to get a makeover soon.