Marvel Comics has never shied away from riding the wave of the latest craze. Spidey has had cross promotions with about just everything under the sun. The latest ploy is an Obama appearance that was lifted from Erik Larson of Savage Dragon fame. When the Dallas Cowboys were hot, Spidey was there for his Electric Company moment. In the spirit of the Super Bowl here is a sample of the 1983 free comic included in the Dallas Times Herald at the time.
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