Bernadette Coughlin’s Burger King trio transformation gives a whole new meaning to playing with your food. Eating fast food has never got to be so much fun with this cool idea.
Customers can create unique King figurines using the packaging from the value meal. Interchangeable pieces allow for customization in each meal, making for a fun, new experience each time: exchange his robe for a pimp jacket, or his boots for red high heels.
The customer has complete control to dress up the King as they see fit; both literally and figuratively, they can Have It Their Way.