SPAM and Disney’s New Lilo & Stitch Live-Action Film Collab

I can’t stop watching the new Lilo & Stitch live-action movie spot—it’s running on my commercial ad account on Disney+ every other commercial break on a loop! Just like Stitch found his forever home in beautiful Hawaii, the SPAM brand has landed its perfect match in an exciting new collaboration with Disney’s upcoming Lilo & Stitch live-action film, premiering exclusively in theaters on May 23!

In 1937, two cultural legends made their debut: the very first can of SPAM and Disney’s first feature-length animated film, Snow White and the Seven Dwarfs. It was a landmark year that forever changed the worlds of food and entertainment. So what better way to celebrate than by bringing these beloved icons together to spark joy—and satisfy appetites? SPAM quickly became a favorite of soldiers, world leaders, celebrities, chefs, and families around the globe. Generations later, its unmatched flavor, quality, and versatility continue to win hearts. From the kitchen to pop culture, the magic inside that classic blue can still bring people together.

To celebrate, SPAM has rolled out a series of three limited-edition, Hawaiian-inspired collectible cans, now available nationwide. Each can features vibrant artwork straight from the heart of the beloved story—perfect for fans of the film and lovers of Hawaiian culture alike. Inside, you’ll still find the same iconic SPAM product that’s been cherished in Hawaiian kitchens for generations. But don’t wait—these island treasures are flying off the shelves and won’t be around forever!

And that’s not all! The magic leaps from the shelves to the screen with a brand-new national TV commercial that brings the worlds of SPAM and Lilo & Stitch together in a heartwarming celebration of Ohana, joy, and creativity. The 15-second ads will stream across digital and social platforms, supported by a fun mix of unique social assets that highlight the shared cultural spirit and family-first values at the core of both brands.

In Hawaiian culture, ohana—a concept beautifully captured in the phrase “ohana means family”—goes far beyond just blood ties. It embraces extended family, close friends, and even strangers, all bound by love, respect, and community. It’s this spirit of togetherness that makes SPAM such a cherished part of Hawaiian life, bringing families and friends together around the table to share good food, laughter, and the true meaning of ohana.

“Both the SPAM brand and The Walt Disney Studios have created timeless connections with families across generations, making this collaboration a natural fit,” said Daniel Kubiak, senior brand manager for SPAM. “We’re thrilled to unite our passionate fan communities in a celebration of family, fun, and flavorful memories—whether you’re watching the film or cooking up your favorite SPAM recipe with your Ohana.”