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Caroline Eisenmann

ツ ¯

The Origin of ¯\_(ツ)_/¯ (Shrug Emoji)

    Shrug Emoji was created by Caroline Eisenmann, a young assistant at a New York literary agency. The shruggie or “smugshrug,” as it is sometimes called, is what’s known as a “kaomoji,” or “face mark” in Japanese. Eisenmann created the unique emoji for her OkCupid (free online dating app) profile. It was rejected by OkCupid.