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Gero Leson

honor thy label

Honor Thy Label: Dr. Bronner’s Unconventional Journey to a Clean, Green, and Ethical Supply Chain

    From Dr. Bronner’s head of special operations Gero Leson, Honor Thy Label is the inside story of how a family-run soap company created a new fair trade and organic supply chain from the ground up. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, Leson illuminates the challenges of building and scaling ethical production for increasingly popular products—and ultimately, the immense benefits for communities and the environment.