Fender Hello Kitty Stratocaster Celebrates 50 Years of Sanrio Magic

Fender Japan is turning up the volume on Sanrio’s beloved Hello Kitty, celebrating the iconic character’s 50th anniversary with a special lineup of guitars and merchandise. As Hello Kitty approaches her half-century mark in 2025, Fender Japan is marking the occasion by reviving the cult-favorite Squier Hello Kitty Stratocaster, alongside an all-new, limited-edition Fender Stratocaster, crafted in Japan. Both instruments honor the globally beloved character created by Yuko Shimizu, whose enduring charm and “Kawaii” style have made Hello Kitty a cultural icon and a merchandising powerhouse.

The celebration doesn’t stop there—Fender Japan’s exclusive anniversary collection goes beyond guitars. A standout item is the new Hello Kitty Fuzz pedal, painted in the character’s signature pink and topped with Fender’s vintage-style ‘witch hat’ knobs. According to Fender, this pedal “kicks your guitar into woolly, splattering gain tones with unmistakable character,” bringing a bold new sound to the party.

Rounding out the collection, fans will find a stylish unisex clothing line, plus a host of exclusive Hello Kitty-themed merchandise at Fender’s Tokyo flagship store. True fans can pick up everything from tote bags and notebooks to mugs, socks, and more, making it a true celebration of Hello Kitty’s legacy. Whether you’re a music lover, a Hello Kitty fan, or simply appreciate the charm of Japanese pop culture, this collection is a tribute to Hello Kitty’s lasting impact and a nod to Fender’s innovative spirit.