Revolutionary Wrapping Paper Turns Gifts into Bread Loaves

Who needs limits when it comes to human imagination? Sometimes, all it takes is a little piece of paper to rise to the occasion. Japanese designer Ippei Tsujio of Toal has cooked up something delightfully crusty—a brilliantly clever wrapping paper set that transforms any ordinary gift into a loaf-worthy masterpiece.

Whether you’re gifting socks, gadgets, or something a bit more kneady, Tsujio’s design ensures your present looks good enough to butter up anyone. The wrapping paper is so astonishingly realistic, it’ll have people doing a double-take at your gift table, wondering who brought the artisanal carbs. Choose from three deliciously deceptive options: a crusty baguette, a rustic ciabatta, or the ever-reliable classic sandwich loaf—each sheet complete with lifelike scoring and golden-brown hues that could fool even a seasoned baker.

Currently just a beautifully baked concept, this gift wrap isn’t on shelves yet. But if enough people roll in support, Tsujio might start serving it up for real. So if you’re tired of stale wrapping paper designs, this might just be the toast of your next celebration.

Let’s hope it makes the leap from concept to product—because honestly, who wouldn’t want to wrap their presents in a little slice of genius?