Ad Boy: Vintage Advertising With Character is a study of North American culture icons in advertising. For many years companies have created characters to sell their products. Where did the ideas come from and how many have disappeared in limbo since their inceptions. Many are still with us today, some changed and others are still as fresh from creation. Many parent groups wised up to companies peddling cartoon characters to sell products to kids but many still linger today and have relevance as marketing tools to both kids and adults. This richly engrossing book of illustrations and photos of past advertising campaigns are time capsules of youth and hope, a testament to people of the time. Warren Dotz and Masud Husain have compiled a great book of the study of characters in advertising.
More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, ’60s, and ’70s pack the pages of this vibrant, vintage collection.