Here is one flock of birds you don’t want to take anger management classes. Anger is the key in having fun with these birds. Angry Birds Rio is the latest addition in the Angry Birds franchise. Blame it on Rio. The 20th Century Fox animated feature Rio is used to promote the latest Angry Birds app. A clever cross marketing gimmick.
“The Birds have been on a tear of late,” says Ina Fried at All Things D, with an imminent Valentine’s Day update and an animated TV series in the works. But while this movie tie-in will give “new hope to app builders everywhere,” says Lydia Leavitt at TG Daily, it’s also possible that “the franchise will simply over-saturate the market and implode by the time the movie is ready.”