Food & Life

the sugar bears flexi record cereal

The Sugar Bears: When Cereal Mascots Became 70s Pop Stars

From The Sugar Bears to Count Chocula, cereal box records and flexi-discs helped transform 1970s breakfast into a full-blown pop culture experience. These promotions are perfect examples of a time when breakfast brands offered far more than just cereal.

Krabby patty

Burger Wars 2026? CEOs Bite Back After McDonald’s Video

It all began when Chris Kempczinski, CEO of McDonald’s, appeared in a promotional video sampling the chain’s newest towering creation, the Big Arch. Then it turned into a full-blown burger bun-fight. Are we witnessing the opening act of the Burger Wars of the 2020s?

Tooth paste reeses 1

Reese’s Peanut Butter Cup Toothpaste Is Real

Reese’s has teamed up with Australian oral care disruptor Hismile to launch a limited-edition Reese’s Peanut Butter Cup flavored toothpaste, and yes, your dentist might grin from ear to ear about this one. The sugar-free, fluoride-enhanced formula blends chocolate and peanut butter notes with a cool minty finish.