The usage of cellphones has skyrocketed with the advancement of smart phones. Multi-texting is at an all time high. With over 4.6 billion phones activated globally, many consumers are showing signs of addictiveness to smart phones. Go to any event where there are large crowds and you will see people crack open their cellphones and type away in their little worlds. Just how addictive has the smart phone become? The phones are showing up in intrusive places where they were not in before. They have become an extension of our personalities. If you don’t have a phone, people think there is something wrong with you.