For Promotional Use Only: A Catalogue of Hollywood Movie Swag and Promo Merch from 1975-2005

A24’s For Promotional Use Only: A Catalogue of Hollywood Movie Swag and Promo Merch from 1975-2005 is a book that celebrates merch created to promote movies from 1975-2005.

A Twister neck tie. A Stepford Wives frisbee. An embroidered satin jacket for The Color Purple. 

With these and 160+ more artifacts of Hollywood marketing excess and ingenuity, For Promotional Use Only celebrates the boom-era of movie promo from 1975-2005. Featuring a foreword by Roger Corman, an essay by Lindsay Zoladz, and an oral history by Caroline Golum.

For Promotional Use Only presents 165 marketing artifacts that show just how far studios go to promote movies, making it an equally good gift for the movie lover or marketing cynic in your life. Of course, there’s an irony in selling a coffee table book ($52) of what are essentially ads — but nothing is sacred and advertising has long been a form of art in itself, even reaching fine art classification.