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Helvetica The Perfume

Helvetica Bottle Perfume

If you are a printer or designer, you heard of Helvetica. It is as close as to perfection a font can be. Now comes from Guts & Glory an actual perfume based the famous font. I have no clue what a font smells like. I do love the smell of a print shop. Somebody should bottle that. Then again it might just react badly to your skin. Helvetica The Perfume should be popular with design types.

In 1957, Max Miedinger and Eduard Hoffmann set out to create a new sans-serif typeface for the Swiss design market. Their goal: to create a highly legible and completely neutral expression of the Modernist design movement to which they belonged. This typeface was to have no intrinsic meaning, allowing the content to convey the message.

Helvetica has gone on to become arguably the most ubiquitous and widely used typeface in history.

It is in this spirit that we have created the ultimate Modernist perfume – a scent distilled down to only the purest and most essential elements to allow you, the content, to convey your message with the utmost clarity.

Air. Water. You.