The success of the Peanuts can be pinned down to one letter written to a fan of Peanuts in 1977. In the letter Charles Schulz tells David Desmond (fan) how he approaches the strip.
“The answer to your question of developing the strips to appeal to children without turning adults off is a simple one. I have never drawn PEANUTS for children. I have always drawn the strip with adults in mind, and fortunately, everyone seems to find something there. I draw from a child’s point of view, which is probably a significant factor to attracting young readers, but much of the dialogue is beyond a small child’s scope of understanding.”
via-lettersofnote

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