New York Resort kicks off a summer of epic celebrations today for the 90th anniversary of the LEGO Group. Awesome surprises include the arrival of a massive 20-foot-tall LEGO cake and exciting prize giveaways four days per week over the next two months. Families will have the opportunity to get the gift of building memories, with 90 surprise gifts per week ranging from LEGO Minifigures, to food, beverage, and retail discounts, to VIP experiences, to a free, all-inclusive stay at LEGOLAND Hotel!
“For 90 years, the LEGO Group has inspired creativity and joy among children, and as a theme park, LEGO play is in our DNA,” said LEGOLAND New York Resort Divisional Director Stephanie Johnson. “This summer, for our first full season, we decided to take the celebrations up a notch with even more surprises and giveaways to pull out all the stops for the first full season of LEGOLAND New York Resort!”
Beginning tomorrow, the gigantic LEGO cake constructed of more than 180,000 LEGO elements will be on display for photo ops throughout the summer. For ten weeks (June 10 – August 19), all children who visit LEGOLAND New York from Thursdays through Sundays will receive a limited-edition lanyard upon entry to the Park. Each week, 90 random kids will find a card inside the lanyard with a special surprise. Prizes include:
- Popcorn and candy buckets
- Minifigure prizes
- LEGO sets valued at more than $200
- Free Park tickets
- Annual Passes
- VIP experiences
- And, for a lucky few guests, all-inclusive VIP LEGOLAND Hotel stays!
Beyond the birthday festivities, families can also enjoy a series of new bricktastic adventures this summer, including LEGOLAND New York’s first-ever July 4th Red, White & BOOM! celebration, new entertainment shows, new characters, and new LEGO models. The fun continues with select LEGOLAND Parks launching a new “Play YOUR Way” campaign across the globe in honor of the 90th anniversary. “Play YOUR Way” introduces children to five different play types (designer, maker, explorer, storyteller, or dreamer) and encourages them to get hands-on with various in-Park touchpoints such as playful quizzes so they can discover their play type. There will even be “Master Players” that have mastered all five play types journeying throughout the Parks in magical costumes to surprise guests.
LEGOLAND New York Resort takes kids on a journey through seven LEGO-themed lands, including Brick Street, Bricktopia, LEGO NINJAGO World, LEGO Castle, LEGO City, MINILAND, and LEGO Pirates. Built for families with children ages two through 12, can’t-miss highlights of a LEGOLAND New York vacation include transforming into a Minifigure on the world premiere LEGO Factory Adventure ride, chasing the red wizard out of the castle on the signature Dragon coaster, and mastering the power of the elements with Master Wu on LEGO NINJAGO The Ride.