As every comic fan knows, characters never die in comics. Now that has extended into reality. Marvel Studios has purchased the Stan Lee name and likeness to their brand for 20 years. Does this mean we will be getting more Stan Lee cameos in future movies? He was always a larger-than-life character.
“We are proud to be the stewards of the incredibly valuable rights to Stan Lee’s name, likeness, merchandise and intellectual property brand,” said Andy Heyward, chairman and CEO of Genius Brands, in a statement. “And, there is no better place than Marvel and Disney where Stan should be for his movies and theme park experiences. As we enter the centennial year of Stan’s birthday, December 28, 2022, we are thrilled to see his memory and legacy will continue to delight fans through this new long-term agreement with Marvel.”
Under the terms of the deal, Marvel Studios has acquired rights to use Stan Lee’s name, voice, likeness and signature in movies and television projects, as well as use images, existing footage and existing audio recordings featuring Lee. Exclusive rights to use Stan Lee’s name, voice, likeness and signature in theme parks, water parks, cruise lines and in-park merchandise were included for Disney Parks, experiences and products as part of the deal.