One thing about Quebec, they love their beer and Metallica. It was only natural to create a Metallica beer. To celebrate the opening of Centre Vidéotron in Quebec City, the band gave the green light for the latest merchandising gimmick to celebrate the city’s newest concert venue. 91,000 cans were commissioned for a September 28 release.
“We are very pleased that the guys in Metallica are participating in this unique partnership that marks the history of the Centre Vidéotron,” Labatt’s Jean Gagnon said in a statement.