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New Tang Packaging

    new Tang package

    I am enamored by the new Tang packaging. Enough with that dull old green and orange. The space drink now is a bit more tangy.

    “Revival of a dying brand is a favorite challenge of the design and research studio Streng. The Streng UXD team kicked off this project with a large scale participatory study. Working with student populations they leveraged a diverse test base to identify user delights. An additional research team at Streng began with an intensive investigation of the brand history and operational capabilities for manufacturing.”



    Tony M.