Nutella Jar Floats Into Fame on Artemis II Mission

It seems that if you make an appearance on any type of ship in space, you are guaranteed your moment of fame. Even a jar of Nutella can become the unexpected star of the show.

During a Artemis II livestream, a humble Nutella jar floated into frame inside the Orion spacecraft, label facing the camera like it had media training. Minutes later, the crew pushed past the human spaceflight distance record, and there it was, calmly drifting, stealing a little bit of thunder in zero gravity. Nutella is out of this world! (literally)

Was it marketing? Apparently not. Reports suggest it was just a personal item brought along by the crew. Which somehow makes it better. No strategy, no media buy, just a jar catching the right light at the right time, turning into one of the greatest accidental ads ever.

Naturally, curiosity kicked in. The folks at The Process broke down how Nutella is made, and here’s the twist. The first ingredient is not chocolate. Not even hazelnuts. It’s sugar. Just in case any earthlings thought they were spreading something closer to a dessert noble.

Nutella traces its roots back to gianduja, a rich Italian creation that leaned heavily on hazelnuts. The original formula sat around 70% hazelnut. Nutella clocks in at about 13%. The name stuck. The ratio quietly drifted off, maybe somewhere past the moon.

Back in Italy, where it all began, it cannot legally be labeled as “chocolate cream” because the cocoa content does not make the cut. And yet, here we are, watching it float through one of humanity’s most advanced missions as it belongs there.

Honestly, I’m a little surprised nobody packed a Milky Way. Then again, that might have been too on the nose.

Now I’m just hoping this doesn’t lead to a price spike. I have a standing relationship with crepes, bananas, and Nutella, and I would prefer not to renegotiate terms. Houston, I might have a problem here.