Optimus Prime, the World’s Most Advanced and Programmable TRANSFORMERS Robot

This has to be the greatest toy of all time. Can we even call it a toy? Optimus Prime literally self Auto-Converts from truck to Autobot with ease. You can also mobile control Optimus Prime remotely to do what you want. This toy/robot is so cool that your dad will not let you play with it. He is going to keep it for himself. This has to be the most accurate toy if an Autobot was realistic. Getting ready to dip into my rainy day fund and purchase Optimus Prime when he rolls out to the market.

Introducing an industry-first Auto-Converting, Interactive, Programmable, Voice Activated, Mobile Controlled – Optimus Prime Robot. In collaboration with Hasbro – Robosen brings your favorite TRANSFORMERS hero, Optimus Prime, to life with a fully immersive experience through voice-activated actions, mobile app controls, and endless hours of creative and fun ways to program Optimus Prime to walk, punch, blast, drive, and convert at the swipe of your finger, or command of your voice! The world has never seen an easier way to convert and roll out!

  • At an incredible 19″ tall when in robot mode, the TRANSFORMERS Autobot leader is awe-inspiring in size and capability.
  • Optimus Prime is equipped with 80 sound effects, voiced by the original voice of the Autobot leader, with genuine “converting” sounds, as you watch and interact with Optimus Prime.
  • Authentic G1 design with detailed emblems, chrome accents and lighting throughout.  Built-in speakers and 2 microphones bring Optimus Prime to life!
  • Witness each punch, blast, breath and conversion, all done with seamless precision, right before your eyes. Enjoy the most amazing TRANSFORMERS experience the industry has ever interacted with.
  • Optimus Prime is built premium throughout, with the world’s most advanced collection of premium materials assembled together with over 5000 components, 60 microchips and 27 servo motors making this a one-of-a-kind, Collector’s experience!
  • Turn on and ROLL OUT! Optimus Prime speeds away in truck mode via voice or app.  You can seamlessly control Optimus Prime in robot or truck mode via voice or mobile app commands.

After over 11 years of rigorous R&D, the talented team at Robosen was able to produce the first-ever consumer robot that features a comprehensive set of functions, including automatic convertible movement from vehicle to robot, bipedal walking ability in robot form, race function in vehicle form, programmable/code development, and robot control/commands by either voice or via mobile app. Now together with Hasbro, Robosen will be able to provide an unparalleled interactive experience for the millions of fans of the TRANSFORMERS franchise, with new products and collectibles being announced in the months to come.

“We are thrilled to collaborate with Hasbro and look forward to ushering in a new standard of robotics with the most advanced TRANSFORMERS robots for consumers ever created,” said Sean Tang, Director of Robosen USA. “The team is working hard to deliver an amazing user experience for fans of this esteemed franchise and produce TRANSFORMERS that will be a premium addition to their collection with its superior functionality.”

“We are equally excited about this collaboration! In our continued persistence to elevate branded play, Robosen’s advanced innovation within robotics, will allow our fans to bring their favorite TRANSFORMERS characters to life in a way never achieved before within collectibles”, said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.

Robosen Robotics’ visionary craftsmanship and cutting-edge technology in artificial joint driving algorithms and digital electric drive technology were on full display at last year’s CES when they debuted the T9, an advanced programmable robot that was an attendee favorite with numerous video posts on social media, as well as garnering top press placements in major worldwide news outlets.

All of the products and collectibles will be meticulously designed and crafted with state-of-the-art, high-grade metal alloy parts, combining a classic industrial design with the most cutting-edge robotic technology, while providing an ultimate entertaining experience filled with programming, and pure fun!

About Robosen


Robosen Robotics (Shenzhen) Co. Ltd, is a leading innovator in the field of robotics, leading the way in digital drive technology, artificial joint driving algorithms, force feedback technology, artificial intelligence, and programming. For more information, please visit Robosen.com

About Hasbro


Hasbro is a global play and entertainment company committed to making the world a better place for all children, fans, and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

Collector’s Edition is now available for pre-order at Hasbro Pulse (HasbroPulse.com) retails for $699 USD.