Pour A Little Sugar On It: The Chewy, Chewy Sounds Of American Bubblegum 1966-1971

Pour A Little Sugar On It: The Chewy, Chewy Sounds Of American Bubblegum 1966-1971 celebrates the sugary collection of bubblegum music.

Pour A Little Sugar On It: The Chewy, Chewy Sounds Of American Bubblegum 1966-1971 celebrates the sugary collection of bubblegum music.

Bubblegum music is a sugary-sweet genre that sprang to life when The Monkees were crafted for TV, echoing the Beatles’ charm but with a clear commercial twist aimed at raking in profits and winning over the hearts of the youngest listeners. This bubblegum pop scene thrived on catchy, corny tunes with safe, non-threatening lyrics, perfectly tailored to its youthful audience. Though the craze was brief, this collection showcases some of the best and most obscure tracks that epitomize bubblegum music at its finest, offering a nostalgic trip back to its playful and infectious melodies.

Bubblegum music is often traced back to the breakout success of two iconic 1968 songs: “Simon Says” by the 1910 Fruitgum Company and “Yummy Yummy Yummy” by the Ohio Express. Tommy James of the Shondells asserts that he inadvertently created bubblegum music a year earlier, in 1967, with his hit “I Think We’re Alone Now.” Producers Jerry Kasenetz and Jeffry Katz are credited with coining the term “bubblegum” for this genre. They chose the name while discussing their target audience, deciding that their music was tailored specifically for teenagers and young kids, creating an instantly recognizable sound characterized by catchy melodies, simple lyrics, and an upbeat, playful vibe.

Featuring The Archies, The Monkees, Ohio Express, 1910 Fruitgum Co., The Lemon Pipers and Crazy Elephant. 

The venture’s runaway success encouraged numerous other backroom songwriting/ production teams to step forward, with the New York-based Kasenetz-Katz partnership coining the term “bubblegum” as shorthand for the manufactured pop process. 

In the late summer of 1966, manufactured pop quartet The Monkees – a Beatles-inspired concept inevitably nicknamed the Prefab Four – made their TV and vinyl debut. Overseen by industry veteran Don Kirshner, whose Brill Building-honed team supplied most of the songs, The Monkees were aimed at the pre-teen market effectively disenfranchised by the increasingly sophisticated nature of mid-60s pop. 

The Monkees appeared to be the quintessential prototype for a bubblegum band on paper. They were, after all, a prefabricated, fictional rock ‘n’ roll group—an entirely manufactured commodity designed to sell records and TV advertising time. Their catchy, polished songs and youthful appeal fit the bubblegum mold perfectly. However, there’s an ongoing debate about whether The Monkees can be classified as a bubblegum band. While their origins and commercial intent align with the bubblegum ethos, their music often showcased sophistication and artistic merit that transcended the simplistic, sugary formula typically associated with the genre.

Kasenetz-Katz hit big with such names as Ohio Express, 1910 Fruitgum Co., And Crazy Elephant, while Don Kirshner and his favored producer Jeff Barry – both sidelined when The Monkees rose against their puppet masters – returned with cartoon pop group The Archies and the biggest-selling single of 1969, ‘Sugar, Sugar’. 

The Archies’ “Sugar, Sugar” skyrocketed to become the best-selling hit of 1969, sparking a wave of artists to embrace the bubblegum pop style. This song’s tremendous success also gave rise to “cartoon rock,” a brief but notable trend where Saturday morning cartoon series prominently featured pop-rock songs with a bubblegum flavor. Despite the catchy tunes and colorful characters, most of these songs failed to make a significant impact on the pop charts when released as singles. One notable exception was The Banana Splits’ theme song, “The Tra La La Song (One Banana, Two Banana),” which managed to reach number 96 on the Billboard Top 100 and number 94 on the RPM charts. This fleeting era of cartoon rock left a lasting impression, illustrating the crossover appeal of bubblegum music and its ability to captivate both young audiences and the broader pop music scene.

Hit singles, cult collectibles and obscure album tracks. 

‘Pour A Little Sugar On It’ examines the bubblegum phenomenon in forensic detail, with all of the aforementioned acts joined by hits from The Lemon Pipers, Tommy Roe, Tommy James & The Shondells, The Cuff Links, The Box Tops, Lou Christie, Andy Kim and others as well as numerous cult 45s (The Rasberry Pirates, Cartoon Candy Carnival, The Four Fuller Brothers, etc). 

Also featuring some unlikely names who occasionally left their fingerprints in the sticky stuff (The Electric Prunes, The Beach Boys, Sparks, Velvet Underground), ‘Pour A Little Sugar On It’ is housed in a 3-CD clamshell box that includes a 48-page booklet with rare photos and the stories behind all 91 tracks.

Four-hour, 3CD, a 91-track anthology of late 60s American bubblegum pop. 

DISC ONE

1  SIMON SAYS – 1910 Fruitgum Co.

2  YUMMY YUMMY YUMMY – Ohio Express

3 A LITTLE BIT ME, A LITTLE BIT YOU – The Monkees

4  BANG-SHANG-A-LANG – The Archies

5  MR. SUN, MR. MOON (album

version) – Paul Revere & The Raiders

6  GIMME GIMME GOOD LOVIN’ – Crazy Elephant

7  CHERRY, CHERRY – Neil Diamond

8  BABY I LOVE YOU – Andy Kim

9  LOVE IS A WORD – Everyday Hudson

10  GROUPIE – The Four Fuller Brothers

11  I’M GONNA MAKE YOU MINE – Lou Christie

12  IF YOU’RE THINKIN’ WHAT I’M THINKIN’ – Dino Desi & Billy

13  THE JOKER WENT WILD – Brian Hyland

14  BOPPA DO DOWN DOWN – The Third Rail

15  TRACY – The Cuff Links

16 ALICE LONG (YOU’RE STILL MY FAVORITE GIRLFRIEND) – Tommy Boyce & Bobby Hart

17  EVERYBODY KNOWS YOU’RE NOT IN LOVE – The Electric Prunes

18 FAIRY TALES CAN COME TRUE (HAVE YOU HEARD ABOUT LUCY) – San Francisco Earthquake

19  LET ME BRING YOU UP – Ron Dante

20  LATIN SHAKE – Lt. Garcia’s Magic Music Box

21  MARATHON MARY – The Globetrotters

22  LOOP DE LOOP – Salt Water Taffy

23  FLY ME TO HAVANA – The Grass Roots

24  ME AND YOU AND A DOG NAMED BOO – Lobo

25  I’D LIKE TO TALK TO YOU – Mark Eric

26  JENNIFER TOMKINS – Street People

27  LOOKY LOOKY, MY COOKIE’S GONE – The Rasberry Pirates

28 BILLY’S GOT A GOAT – Patty Flabbies’ Coughed Engine

29 FEELIN’ SO GOOD (S.K.O.O.B.Y- D.O.O.) – The Archies

DISC TWO

1  I THINK WE’RE ALONE NOW – Tommy James & The Shondells

2  GREEN TAMBOURINE – The Lemon Pipers

3  THE GROOVIEST GIRL IN THE WORLD – The Fun & Games

4  WHO LOVES THE SUN – Velvet Underground

5  JINGLE JANGLE – The Archies

6  DOUBLE GOOD FEELIN’ – Gary Lewis & The Playboys

7  PEPPERMAN – Arnim-Hamilton

8  FA LA FA LEE – Halfnelson (Sparks)

9  WHAT’S YOUR NAME – The Music Explosion

10  INDIAN LAKE – The Cowsills

11  HOW SHE BOOGALOOED IT – The Beach Boys

12  SHE’S THE KIND OF GIRL – The Peppermint Trolley Company

13  CHEWY CHEWY – Ohio Express

14  CRY LIKE A BABY – The Box Tops

15  BOUNCING ALL OVER THE WORLD – The Globetrotters

16 SHE SOLD ME MAGIC – Lou Christie

17  GIRL ON THE SUBWAY – The Cherry People

18  MOVE IN A LITTLE CLOSER, BABY – Mama Cass

19  MONTEGO BAY (album version) – Bobby Bloom

20  CANDY APPLE COTTON CANDY – Ruthann Friedman (Art Podell & Nick Woods)

21  THE MARCH OF THE JINGLE JANGLE PEOPLE – San Francisco Earthquake

22  VALLERI – The Pineapple Heard

23  WOULD YOU BELIEVE – Mortimer

24  SUNSHINE GIRL – The Parade

25  BANANA MAN – The Knack

26  GO LIGHTLY – The Goggles

27  HOW DO YOU KNOW – Ron Dante

28  GINGERSNAP – Jamie

29  MR. PEACOCK – Orange Colored Sky

30 ARCHIE’S PARTY – The Archies

31  JAM UP JELLY TIGHT – Tommy Roe

DISC THREE

1  SHAKE – Shadows Of Knight

2  QUICK JOEY SMALL (RUN JOEY RUN) – Kasenetz-Katz Singing Orchestral Circus

3  JELLY JUNGLE (OF ORANGE MARMALADE) – The Lemon Pipers

4  GOODY GOODY GUMDROPS – 1910 Fruitgum Co.

5 THINGS (GOIN’ ROUND IN MY MIND) – Merrell Fankhauser & H.M.S. Bounty

6  WHO’S YOUR BABY? – The Archies

7  JUDY IN DISGUISE (WITH GLASSES) – John Fred & His Playboy Band

8  EVERYTHING IS MICKEY MOUSE – Cartoon Candy Carnival

9  HOW DO YOU LIKE THOSE APPLES – South Amboy Port Authority

10  KEEP ON – Bruce Channel

11  SOPHIA – San Francisco Earthquake

12  RED ROVER, RED ROVER – The Puddle (aka The Bunch)

13  LITTLE MISS SUNSHINE – The Peppermint Trolley Company

14  MAKE YOUR OWN SWEET MUSIC – The Golden Gate

15  BRAND NEW KEY – Melanie

16  SUNSHINE, RED WINE – Crazy Elephant

17 ALLEY POND PARK – Culver Street Playground

18  LET THE GOOD TIMES IN – The Love Generation

19  SUZANNE ON A SUNDAY MORNING – Rick Nelson

20  BUBBLE GUM AND BRACES – Bobby Sherman

21  MR. BUS DRIVER – Neal Dover

22  WIWWIAN WEVY – Pastrami Malted

23  NINNY BOP BOP – Bonnie & The Clydes

24  LOVING YOU MAKES EVERYTHING ALRIGHT – The Marshmellow Highway

25 DON’T LET LOVE PASS YOU BY – Ron Dante

26  CHEER ME UP – The Globetrotters

27 THANK YOU GIRL – Street People

28  CAN YOU TELL ME HOW TO GET TO SESAME STREET? – The Free Design

29 THE RAPPER – The Jaggerz

30  JENNIFER RAIN – The Goggles

31  SUGAR, SUGAR – The Archies


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