Spin Master, the tabletop game manufacturer, has announced its commemoration of the 50th Anniversary of the Rubik’s Cube by unveiling a fresh lineup of products and additional celebratory offerings. Rubik’s Cube, renowned as a symbol of problem-solving prowess, intelligence, creativity, and unwavering perseverance, is poised to take center stage in a comprehensive and year-long marketing initiative aptly titled ‘Make Your Move.’ This campaign is strategically designed to ignite the spark of inspiration in the upcoming generation of ingenious problem solvers. Throughout this milestone year, the Rubik’s Cube will witness the introduction of exciting new launches, engaging product collaborations, and the eagerly anticipated debut of an innovative mobile game known as Rubik’s Match.
Having captured the fascination of one in every seven individuals worldwide, the Rubik’s Cube has become a ubiquitous presence in the realm of interactive puzzles. Despite its widespread popularity, the majority of fans find themselves tantalizingly close yet ultimately unable to master the elusive solution. The ‘Make Your Move’ campaign seeks to revolutionize this narrative, placing its focal point on empowering and motivating aspiring solvers to overcome the challenges posed by the iconic cube.
The year-long celebration will unfold with a series of strategic partnerships and collaborations, bringing forth fresh and exciting iterations of the Rubik’s Cube. These innovations are carefully curated to captivate the imaginations of both seasoned enthusiasts and newcomers alike, fostering a sense of curiosity and determination.
‘Make Your Move’ is not just a celebration of a cultural phenomenon; it is a rallying cry to embrace the spirit of innovation, exploration, and triumph over challenges. Through an array of captivating initiatives, this campaign aspires to transform the Rubik’s Cube into more than just a puzzle – it becomes a symbol of empowerment, encouraging individuals to step forward, make their moves, and unlock the potential within themselves.
“The Rubik’s Cube is a piece of art,” said Professor Ernő Rubik. “It comes to life when we attempt to discover our own solutions to the vast complexity of the challenge. It speaks to the universal values in human nature: curiosity, perseverance, and ingenuity. Recognizing the Cube’s 50th anniversary is a celebration of these eternal values.”
Spin Master will also introduce new Rubik’s Cube products that include:
- Rubik’s 50th Anniversary Retro Cube- Displayed in a replica of the 1980s issue packaging, this blast from the past is decorated with the original Rubik’s Logo and classic-colored stickers. (January 2024, $14.99).
- Rubik’s Sensory Cube – Feel the colors with Rubik’s Sensory Cube! Featuring a unique 3×3 cube that has a distinguishable tactile shape for each color of the cube. Designed to be inclusive for the visually impaired community, even the packaging will include braille. This cube will be launched in partnership with the National Federation of the Blind. (March 2024, $12.99).
- Rubik’s Gridlock Board Game – A new challenge, to test flexible thinking and problem-solving skills. With blocks in place, the objective is to fit all of the pieces onto the board to solve each puzzle. (March 2024, $14.99).
- Rubik’s Connected X- Bridging together the physical and digital world of solving the Connected X is a Bluetooth-enabled 3×3 cube. Cubers can learn and improve cubing skills through the app by tracking, recording, and timing their solutions. Connect with friends through the app to go head-to-head to see who is the fastest cuber! (June 2024, $39.99).
- Rubik’s Cubers – Bring your favorite characters to the Rubik’s Cube with Rubik’s Cubers. Collect, solve, and display these puzzle characters, including Batman, Ironman, Spiderman, and Black Panther. (July 2024, $14.99).
- Rubik’s 3×3 Speed Cube – Elevate your solving skills to the next level with the new 3×3 Speed Cube. Redesigned for competition use, the Speed Cube features sticker-less panels, internal magnets for smooth movements, and adjustable tensions to create a customized cube experience. (August 2024, $14.99).
Limited-edition collaborations will also be available throughout the course of the year, from pop culture giants like Barbie, Stranger Things, Wednesday Addams and Hello Kitty to famous names like Beatles Yellow Submarine, the Grateful Dead, Albert Einstein and Mr. Brainwash and notable brands including Levi’s, NBALAB, U.S. Soccer, Mercedes Benz, Heelys, Tetris, and G Fuel.
Later this year, Spin Master’s Digital Games creative center will leverage the Rubik’s Cube intellectual property, bringing it into the casual gaming space with the introduction of Rubik’s Match, a mobile game developed by Nørdlight Games, Spin Master’s Stockholm-based digital game studio. Honoring the Rubik’s Cube legacy of challenging and entertaining minds worldwide, the mobile game will deliver a fresh 3D take on the match-3 game genre. Designed for the problem solver and perfect for those who cherish mental gymnastics, the game combines the joy of puzzle-solving with the creative potential of building and personalization.
Oh, you didn’t know: The Rubik’s Cube boasts the remarkable property that each of its positions can be resolved in twenty moves or fewer. A 1981 guide on solving the Rubik’s Cube, authored by a 12-year-old English schoolboy and titled “You Can Do the Cube,” achieved immense success with a staggering 1.5 million copies sold.