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The Colors of The Web

    the colors of the web

    The color of a logo is very powerful. The immediate recognition of a brand is essential. Logos come in different shapes and colors, but which ones are the most powerful in the sense of color. It seems that blue is a driving force for both companies and consumers and followed second by red as a choice of color. (see large color chart)

    facebook logoI once asked Mark Zuckerberg, the founder of Facebook why he chose blue for his site design… “I’m color blind, it’s the only color I can see.” …and now 500 Million people around the world stare at a mostly blue website for hours each week.


    Tony M.