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The Great American Cereal Book

    Here in North America we love our cereal. From youth cereal has become our morning food of choice. The Great American Cereal Book How Breakfast Got Its Crunch celebrates one of America’s greatest marketing foods to sit on your table.  Marty Gitlin and Topher Ellis present a visual history of cereals in delightful pop culture lore. They put the crunch into snap, crackle and POP.

    Americans love their breakfast cereal, which is second only to milk and soda in supermarket spending. Cereals and their cartoon spokescharacters are some of the most enduring pop-culture icons of the 20th century. The Great American Cereal Book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as Cheerios, Cocoa Puffs, Frosted Flakes, Grape-Nuts, and Trix. Award-winning writer Marty Gitlin and co-author Topher Ellis provide behind-the-scenes stories about the creation of these iconic kitchen-table companions, with 350 images of cereal boxes, vintage ads, and rare memorabilia.

    Tony M.