William Morris Mania: Britain’s Greatest Designer Goes Viral

William Morris, a visionary British designer born over two hundred years ago, continues to cast a long shadow across the world of decorative arts. Although he lived and worked in the 19th century, his richly detailed patterns and nature-inspired motifs have not only endured—they’ve flourished. Today, his designs are arguably more appreciated and widely used than ever before, transcending their historical origins to become timeless staples of modern design.

While you might not immediately recognize his name, Morris’s artistic legacy is likely closer than you realize. His signature style—lush florals, interwoven foliage, and intricate, symmetrical patterns—has subtly woven itself into contemporary life. From wallpaper and textiles to fashion, stationery, and home décor, his aesthetic can be found in countless everyday items. You may even own a piece featuring his work without knowing it.

Beyond interiors and design, Morris’s influence has seeped into pop culture as well. His art and philosophy have appeared in everything from books and films to branding and advertising, proving that his vision still resonates deeply. More than a designer, William Morris was a pioneer who believed in the power of beauty and craftsmanship—a belief that continues to inspire and captivate new generations.

William Morris (1834-96) has gone viral. Today, we find his infinitely-reproduced botanical patterns on shower curtains, phone cases, on film and TV, and in all corners of our homes, dentist waiting rooms and shopping centres.

One of our greatest designers, Morris, argued that beautiful objects could only be created through a responsible and close relationship with the natural world and enjoyable, creative working conditions. These principles continue to influence subsequent generations of designers, makers and consumers today.

Morris Mania explores a complicated legacy. Over 125 years since his death, Morris’s work continues to grow in popularity. His patterns are now affordable, well-loved and available to people across the globe, something he failed to achieve in his lifetime. However, this has been achieved in the context of mass production, computer-generated design, global capitalism and environmental crisis. Morris Mania considers the ongoing impact of Britain’s most iconic designer in our increasingly cluttered and commodified world.

Objects from William Morris Gallery and private and public international collections include a ‘Rose’ patterned seat from the 1980s British Nuclear Submarine Fleet, ‘Willow’ pattern Nike trainers, and Loewe fashion inspired by Morris’s designs. The exhibition also features Morris-patterned objects donated by the public. Revealing how the designer’s work has permeated our everyday lives, visitors are invited to continue to lend and donate their own Morris-print objects throughout the exhibition. Morris-patterned donations to date include chopsticks, a waving cat from Japan, hand-embroidered wedding jackets, Wellington boots and an array of mugs and biscuit tins.

The exhibition will feature Wallpaper (2025), a newly-commissioned work by archive documentary filmmaker Natalie Cubides-Brady, exploring how William Morris’s designs have been used in screen history. A montage of scenes from film and TV will reveal the diverse and sometimes surprising range of narratives, settings and moods that Morris’s designs conjure up. Cameos in everything from My Fair Lady, Sunday Bloody Sunday and Django Unchained, to Gogglebox, Coronation Street and Peep Show, highlight how Morris designs form part of the fabric of 20th- and 21st-century popular culture.