Skip to content

Bazooka partners with four viral artists to add flavor to the brand’s legacy

    Bazooka Bubble Gum in the arts

    Bazooka Bubble Gum is using its pop culture legacy the way any legend would, calling on today’s influential artists to unwrap their vision of the classic brand through their innovative pieces of Bazooka-inspired art. The custom art pieces will be displayed and auctioned off at the Make-A-Wish Dreaming In Color Art Show + Auction to support youth artists and raise funds to grant critically ill children their once-in-a-lifetime wish.

    The project has attracted a diverse group of “ones-to-watch”: Vibrant identical twin Fashion Designers BruceGlen brings Bazooka Joe to the runway with a comic-tiled puffer jacket. Multimedia graffiti artist Duro the Third who paints and modifies retro bikes, hand-assembles a Bazooka-themed BMX bike. Madeline Ronzoni, who was recently featured at ComplexCon 2023 as a “brand to watch,” creates a Bazooka Joe hand-tufted rug. Lastly, former mechanical engineer-turned-painter and viral TikTok sensation Matt Chessco bring Bazooka Joe and the gang to life in a graffiti-style painting.


    “Bazooka has solidified its place in pop culture with over 70 years of iconic packaging and Bazooka Joe and the Gang comics,” says Rebecca Silberfarb, VP of Brand Marketing, at Bazooka Candy Brands. “Now, our fanbase will experience the brand through a new lens as these four artistic trendsetters celebrate our legacy by combining nostalgia and pop culture with contemporary art.”

    Fun Fact: There are over 1,535 different “Bazooka Joe” comic-strip wrappers to collect.