Elmer’s glue has consistently found its way onto yearly school supply lists for kids for the longest time. The temptation to sample the glue is hard to resist—admit it, you’ve given it a try. Some might describe its texture as milky, and interestingly enough, the glue’s origins can be traced back to a milk company. Over time, the composition of the glue has evolved from its humble beginnings.
In 1947, the Borden Company unveiled Elmer’s Glue-All, originally marketed as “Cascorez Glue.” This innovative adhesive marked a departure from conventional options, as its primary ingredient was casein, a protein derived from dairy milk. The choice of casein as the main component signaled a unique and resourceful approach to adhesive manufacturing.
The notion of a dairy company venturing into the adhesive industry might raise eyebrows, but it becomes more logical upon discovering that a key component in this initial iteration of the glue was casein, a protein sourced from dairy milk. (It’s worth noting that contemporary adhesives are now crafted from synthetic materials.)
The product’s branding included a distinctive label adorned with a bull’s head, serving as a nod to the prevalent use of hide glue during that era. This symbolic representation showcased a connection to traditional adhesives while introducing a modern and dairy-based alternative. Elmer’s Glue-All thus emerged not only as a reliable adhesive solution but also as a testament to the industry’s capacity for evolution and innovation.
Oh, you didn’t know: Elmer is romantically entwined with Elsie, the beloved Borden mascot. Their union resulted in introducing their first set of offspring, Beulah and Beauregard, in 1948, adding a familial dimension to the brand’s identity. Subsequently, the family expanded with the arrival of twins Larabee and Lobelia in 1957, solidifying the endearing legacy of the Elmer family within the cultural tapestry. This creative narrative not only humanizes the brand but also contributes to its timeless and endearing appeal, making Elmer’s Glue experience more than just a practical product.