Brand Finance conducted a comprehensive analysis of more than 5,000 companies, including subsidiaries of conglomerates such as Alphabet and Meta, operating across 38 different countries. This exhaustive assessment aimed to gauge the worth of these brands in the global marketplace.
In essence, the value of a brand signifies the portion of a company’s profits that can be attributed directly to that brand’s influence and reputation. To delve deeper into the intricate process and methodology employed by Brand Finance for this valuation, you can find a comprehensive explanation at the conclusion of this article.
Now, let’s delve into the highly anticipated list of the most valuable brands in the year 2023.
| Rank | Brand | Brand Value (B) | Country | Sector |
|---|---|---|---|---|
| 1 | Amazon | $299.3 | U.S. | Retail |
| 2 | Apple | $297.5 | U.S. | Tech |
| 3 | $281.4 | U.S. | Media | |
| 4 | Microsoft | $191.6 | U.S. | Tech |
| 5 | Walmart | $113.8 | U.S. | Retail |
| 6 | Samsung Group | $99.7 | South Korea | Tech |
| 7 | ICBC | $69.5 | China | Banking |
| 8 | Verizon | $67.4 | U.S. | Telecoms |
| 9 | Tesla | $66.2 | U.S. | Automobiles |
| 10 | TikTok/Douyin | $65.7 | China | Media |