Fender Japan is turning up the volume on Sanrio’s beloved Hello Kitty, celebrating the iconic character’s 50th anniversary with a special lineup of guitars and merchandise. As Hello Kitty approaches her half-century mark in 2025, Fender Japan is marking the occasion by reviving the cult-favorite Squier Hello Kitty Stratocaster, alongside an all-new, limited-edition Fender Stratocaster, crafted in Japan. Both instruments honor the globally beloved character created by Yuko Shimizu, whose enduring charm and “Kawaii” style have made Hello Kitty a cultural icon and a merchandising powerhouse.
The celebration doesn’t stop there—Fender Japan’s exclusive anniversary collection goes beyond guitars. A standout item is the new Hello Kitty Fuzz pedal, painted in the character’s signature pink and topped with Fender’s vintage-style ‘witch hat’ knobs. According to Fender, this pedal “kicks your guitar into woolly, splattering gain tones with unmistakable character,” bringing a bold new sound to the party.
Rounding out the collection, fans will find a stylish unisex clothing line, plus a host of exclusive Hello Kitty-themed merchandise at Fender’s Tokyo flagship store. True fans can pick up everything from tote bags and notebooks to mugs, socks, and more, making it a true celebration of Hello Kitty’s legacy. Whether you’re a music lover, a Hello Kitty fan, or simply appreciate the charm of Japanese pop culture, this collection is a tribute to Hello Kitty’s lasting impact and a nod to Fender’s innovative spirit.
About the Author
Tony Medeiros is the founder and publisher of Sandbox World. For more than 20 years, he has written about pop culture, books, comics, movies, television, music, gaming, and the nostalgic moments that continue to shape fandom. His goal is simple: help readers discover something worth talking about.
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