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Risky Business: Sexing up Burger Ads


It appears that Quiznos, Burger King, and Arby’s are really beefing up their buns lately, and it’s no secret that their advertising campaigns have become hotter than a jalapeño in a sauna. In fact, concerned parent groups are starting to worry that we might be on the brink of a full-blown “burger chain sex war” as these fast-food giants try to out-sexy each other. Who would have thought that burger joints would become the battleground for a saucy showdown?

Now, if you buy into the statistics regarding the food industry during tough economic times, it seems like burger franchises are thriving because folks are ditching the fancy gourmet meals and diving headfirst into the world of fast food. The chains are well aware of this, and they’re ready to wrestle for every hard-earned penny in your wallet, just to get you to sink your teeth into their delicious creations.

While advertising might be on a downward slope for most industries, the burger industry isn’t ready to give up the fight. Nope, they’re determined to put a little extra sizzle in their marketing this autumn. So, get ready for a season of spicy buns, juicy patties, and a battle of beef that’s hotter than a grill on the Fourth of July!