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YouTube to offer new Free Ad-Supported Streaming Television

    YouTube to offer new Free Ad-Supported Streaming Television

    Is YouTube ready to offer a FAST one? The streaming playground is getting a little too crowded. YouTube plans in a big way to move into the ad-supported streaming service milieu. This is great news for the consumer at the end of the day. The new hub will introduce up to 100 titles on YouTube’s mobile devices, web browsers, and the YouTube on TV app.

    If YouTube moves forward with the plan, it would be entering a market known in the industry as Free Ad-Supported Streaming Television, or FAST. Players in that space include Roku, Fox’s Tubi and Pluto TV, which is owned by Paramount Global (formerly ViacomCBS). Depending on what content it offers and how it sets up the mooted channels, YouTube could end up pulling more attention away from those services.

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    Tony M.