LE WHIF

Le Whif is the newest way to continue your chocolate fetish without really eating chocolate. You inhale chocolate fumes as you would a cigarette where particles are picked up when inhaled and settle on your tongue. Now you can inhale all the chocolate you want without the calories associated with rich chocolates and the guilt.

Available at the trendy Paris boutique Colette and by Internet, whiffing chocolate has so far come to 40 countries around the world. Starting in October 2009 LE WHIF is available with new rich organic chocolate and recyclable packaging at Lafayette Gourmet in the flagship Parisian store of Galeries Lafayette and soon in other stores around France. LeE WHIFwill begin to appear in stores around the world in 2010 with a new biodegradable design (no more spills!), more chocolate, and some big surprises.

Tony M.

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